The Playboy Party is always a lavish affair and the stories floating around about some of their past Super Bowl events are unbelievable. The festive atmosphere makes you feel as if the Playboy Mansion relocates itself to the Super Bowl. In the past, exclusive lists of 2,000 people were the norm, and you had to basically be a celebrity to get in. Here’s a look at what the party entails…
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Second year in a row I've had the pleasure of being involved with the Playboy Super Bowl party. Look at all these beautiful Playboy Playmates! EPIC!!!! 🐰🐰🐰🐰🐰 The Playboy Super Bowl Party was LIT!!! 🔥🔥 I had T.I., Jamie Foxx, Jiff Pom, Cuba Gooding Jr., and many more top celebrities come and attend some of the BIGGEST parties of Super Bowl Weekend. I personally escorted these mega-stars to each event you will see. My company Live-N-Direct Multimedia in partnership wIth several major PR firms and producers of these events came together to make these Super Bowl Weekend parties one to remember. THANK YOU to EVERYONE involved and I can't wait to do it again NEXT YEAR in Houston! (Special thanks to Steinberg Sports, H.Wood Group, Eleveé, Karma International, The Wade Smith Foundation, EMC Bowery, The Elo Group, Boom Media, Capitol Public Relations, Jake Nussbaum, Chris Cabott, Percy Knox and so many more! THANK YOU!) #PlayboyParty #PlayboySuperBowlParty #SuperBowl #SuperBowl50 #SuperBowlWeekend #SuperBowlWeekend2016 #SanFran #SanFrancisco #TheBay #Football #Sports #Fashion #Sneakers #Harlem #Flyest #Fresh #NewYork #Swag
Last Year’s Playboy Super Bowl Party
Playboy is all about transforming beautiful venues into a fantasyland. Their party in Houston took place in the brand new downtown nightclub, Spire, which was actually converted from the First Church of Christ Scientist. Yep, a church-turned-nightclub.
The Playboy Party was the perfect opportunity to test it out, so construction was completed just in time for Super Bowl partying. They even left the church’s golden spire up in a nod to the name and the sanctuary was converted into the main stage (with plenty of room for VIP tables, of course).
One of those private tables would’ve cost you around $25,000. That price tag came with a hookah pipe, VIP bottle service, and best of all, your own personal space. Regular tickets ended up going for more like $1,250 on the secondary market. You know, just to get in the door and rub elbows with Playmates.
The restaurant and international nightclub group, TAO, helped throw the party and even let Playboy borrow a couple of their DJs for the evening. Crowds dressed to the nines packed Spire for the sexy yet glamorous soiree. Flo Rida kept the party ragining with this performance, and there was even a surprise song or two by 50 Cent (who was actually a party guest himself). DJs pumped up the crowds afterwards, and reportedly things stayed hot until 5AM. Even after they’d stopped serving alcohol… it was that good.
Of course, the party was (and always is) packed with Playmates clad in those classic Playboy Bunny outfits. Bowties, ears, tails, and satin – check! They greeted guests at the entrance and served drinks all night, happily posing for selfies throughout the evening. Obviously. It wouldn’t be the Playboy Party without a ton of beautiful women. Speaking of that, Playboy always does its best to ensure that the ratio of men to women at their Super Bowl Party is equal.
When you weren’t Instagramming photos with Playmates, party sponsor Indian Motorcycle brought in a bike for guests to take pictures on and held a contest to win a bike of your own. Specialty cocktails were provided by Effen Vodka.
As for the celebrities in attendance, this year was filled with them. Chef Andrew Zimmern, UFC fighter Dana White, and Cowboys owner Jerry Jones and head coach Jason Garrett all showed up. Actors Chris Evans and Jeremy Renner from The Avengers, rapper Young Jeezy, and several famous Playmates were all there.
Playboy Parties From the Past
But Playboy has a reputation for throwing fabulous parties every year.
At Super Bowl 50, Playboy took over AT&T Park in San Francisco, building its own superstructure of a tent for the party. EDM stars like DJ Politik, ALESSO, and DJ Ruckus took the stage at this future-themed event.
Celebs like Kendall Jenner, JB Smoove, Cuba Gooding, Jr., and 50 Cent (always a Playboy fan) showed up to watch these performances.
The brand used the affair to launch their first non-nude issue of the magazine. Guests could get a sneak peek of the new mag by using an Instagram-linked vending machine. There was also an interactive hologram display by Dodge. Booze was sponsored by Bud Light and Effen Vodka, with the latter providing molecular mixology cocktails. San Fran food trucks served up tasty dishes.
Playboy doesn’t discriminate when it comes to music though. It’s not always a bunch of DJs. They’ve had Florida Georgia Line perform in the past along with the always-popular Nelly. They keep changing it up.
The Most Legendary Of All
Potentially the most famous Playboy Super Bowl Party in history happened in 2004, according to sports writers and other guests who gained exclusive access and lived (er, remembered) to tell the tale. It was Playboy’s 50th anniversary and they used this as an excuse to really throw down. Pulling out all the stops, they struck up a heaven-and-hell themed party in The Corinthian, a former bank and magnificent venue.
In this adult fantasyland curated throughout a two-story atrium, celebrities partied the night away. Waiters in white jackets served up full Jack Daniels bottles on silver trays, with an ice luge nearby for your drinking convenience. Playmates in silver Playboy Bunny outfits were encouraged to challenge guests to games of Madden in the heaven-themed Playstation area. There was body painting and a huge chocolate fountain. According to the Playboy “Party Team,” the crowd, the food, and the fact that there were celebrities around every corner made this party one of the best of all time.
Cal Ripken, Jr., along with other famous athletes like T.O., Patrick Ewing, Jeff Gordon, and John Rocker showed up. Actress Jaime Pressly was hanging out next to folks like Jimmy Fallon, Paris Hilton, Pharrell, Jenna Bush, Lance Bass, and Joey Fatone.
And this is how exclusive (and packed) the party ended up: Jerry Jones and Aerosmith’s Steven Tyler couldn’t even get in. By 10:45PM, Playboy had a packed house of 1,500 guests and no one else was allowed inside… even a few VIPs who were late to the party.
Stories circulated about how, by the end of the night, guests were sticking their whole hands in the chocolate fountain before making their way back to the hell-themed DJ floor. Back in the day, there was no social media to capture the moment, but we’re happy to believe the rumors!
What We Think: Even though Playboy’s guest list is no longer limited to celebs and VIPs, their parties are guaranteed to attract beautiful people, great performances, and famous attendees. And now, luckily, the average fan can attend… if they can get their hands on a ticket. The Playboy Super Bowl Party is still one of the most exclusive parties of the weekend, and there will be plenty of booze, entertainment, and of course, Playmates dressed in those iconic little outfits.