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Daily Super Bowl 52 Price Newsletter (Example)

Below is a copy of our daily Super Bowl newsletter from January 17th, 2018. Sign up here to get the next update automatically.

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A Note From Our CEO

Hi Super Bowl fans, this is Brett, the Co-CEO of TickPick. Here at TickPick, we try to be as transparent and helpful as possible regarding ticket pricing and how the market may be shifting. With that said, it’s difficult to do because similar to a financial adviser, everything comes with a caveat and you never want to give bad advice.
In the spirit of full transparency, the below draft is the Newsletter I crafted on Monday morning (1/15) on my train ride to the office. At the end of the draft, you can see my correspondence with Jack, who heads our customer support team. You can see that we have somewhat differing opinions, and even my own opinion started to change as get-in prices reached as high as $4,800 today (they’re currently at $4,499 for a single and $4,731 for a pair).

1st Draft For Newsletter – Followed Up With Pricing Expert’s Conversation

Well fans, that was some crazy football over the weekend. The Vikings are on the verge of being the first team to host the Super Bowl in their home stadium after their last second win, and we’re now seeing huge volatility in Super Bowl ticket prices.

As of Sunday morning, Super Bowl ticket prices on TickPick were listed for as low as $3,200. By the start of the Vikings game, the cheapest tickets were $3,700. Now, the get-in price is hovering around $4,000 (as of Monday morning). We don’t expect prices to change much from now until this weekend. 

No one knows what’s going to happen with next week’s games, or what will happen with ticket prices for that matter. Based on what happened this weekend, if the Vikings win next week, we could see get in prices climbing above $5,000+. But if they lose, we wouldn’t be shocked if prices dropped below $3,000 within a matter of days.

If you are Vikings fan, it’s an extremely difficult decision on what you should do. All sales are final, so if you buy tickets now and then choose to sell your tickets it’s fair to assume you will lose at least a thousand dollars per ticket. On the other hand, if you hold off on buying tickets (depending on your price sensitivity), you may get priced out entirely. In 2015, we saw get-in prices reach as high as $9,000. 
 
If you’re Patriots fan, you’re also in a precarious position, as you’re also subject to the volatility surrounding the Vikings. Pats fans certainly have a lot of experience buying Super Bowl tickets, but if the Vikings become the first host team to play in the big game, we don’t expect prices to behave like any other Super Bowl in the past. Since the Patriots are playing first, you can wait until the game, but you can bet this is what most fans are going to do and if it becomes clear that the Patriots are going to win, the cheapest listings will start to disappear very quickly.

Jack’s response on Tue, Jan 16, 2018 at 12:23 PM:

 
I think this might actually be a bad time to buy, even if you’re a Vikings fan. It feels like these prices are just so inflated and wouldn’t hold up even if they made it by the end of next week. This is a tricky update to send.
 

And then my response to him on Tue, Jan 16, 2018 at 12:26 PM

Well, we can adjust this and say the below newsletter was written on Monday morning when prices were hovering around $4,000, but now with the additional 20% increase on the cheapest get-in prices, it no longer seems like an attractive time to buy tickets. Although there does always need to be the caveat that prices might not come down, and that there are still pockets of tickets that are attractive, such as lower level corners.

SB Parties, Hotels, and Packages

We are now offering no fee Super Bowl party tickets, Hotels, and Packages through our partner FAN.

We are happy to announce that we have exclusive access to the Rolling Stone Party and Playboy Party happening this year in Minneapolis.

Tickets are available now so don’t miss out. You can find more information about the parties, hotels, and packages below.

Final Words

As always, we are here to help you make the best decision for you. Please don’t hesitate to contact us if you want some one-on-one advice. We can be reached from 9AM to 9PM EST, seven days a week at 845-538-4567. Or if you would like, respond to this email with a date and time you’d like us to call you. 🤓  🎟
P.S. Download our IOS app or Droid Appso you can set price alerts for the Super Bowl.

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What is TickPick?

What is TickPick?

We are a no-fee ticket marketplace that is changing the industry. We're growing rapidly thanks to cheaper prices, an amazing buyer experience, and a novel approach to the secondary ticket market.

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