Super Bowl Tickets 51 with Fans

How to Get Super Bowl 2018 Tickets | A Guide to SB 52

The purpose of this article is to provide you with information on how to buy Super Bowl 2018 tickets, when to buy tickets, and everything else you need to know, including what’s the best place to get the cheapest Super Bowl tickets (which is here on TickPick).

With the start of the NFL season upon us, it is important that you subscribe to our Super Bowl newsletter to get tips for 2018 (once you enter your email you’ll receive the last newsletter, which was sent on 2/3/17). The newsletter will provide monthly updates with tips for when we think you should buy Super Bowl 52 tickets and crucial alerts with insider information about ticket inventory, pricing and our weekly discount code.

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Overview Of Super Bowl Tickets

The distribution of Super Bowl tickets is controlled by the NFL who distributes 75% of tickets to the teams while the remainder is given to media, partners, and sponsors as well as sold via packages which are mostly bought by ticket brokers since it’s so far in advance of the Super Bowl.

Here’s how the National Football League breaks down ticket distribution:

  1. Super Bowl teams share 35%  – 17.5% each, majority given to season ticket holders & players.
  2. Host team gets 6.2% – majority distributed to season ticket holders.
  3. Remaining 28 teams share 33.6% – 1.2% for each team distributed to players, media, partners etc.
  4. NFL retains 25.2% – tickets are typically sold to partners, media and sponsors.

However, the NFL changed the allocation of Super Bowl tickets in 2017 and will carry over into 2018. This year they announced that they are going to allocate 6,000 tickets away from the teams playing in the Super Bowl, to the NFL On Location Experience company. NFL On Location is a fancy name for a concierge service which will be selling Super Bowl packages for above face value (and potentially above market value as well).

Super Bowl Tickets Face Value 2018

The face value of Super Bowl tickets varies year over year, usually increasing season after season. For Super Bowl 50, the face value of tickets ranged between $800-$2500, depending on the location of the seats. For Super Bowl 51, the face values climb to the $800 to $2,750. For the 2018 Super Bowl 52, we expect the face value to remain consistent at $800 to $2,750.


How can you get Super Bowl tickets at face value?

If you are an NFL season ticket holder you are automatically entered into a lottery for a chance to buy face value Super Bowl tickets. Preference is based on a number of criteria including whether or not your team is in the big game, type of seats owned, number of seats owned, and numbers of seasons you’ve owned those seats. Now, if you happen to be one of the lucky winners of a Super Bowl seat, you will get to pick up your Super Bowl tickets on game day.

NFL on Location Super Bowl Tickets

(Updated: August 21, 2018) Super Bowl tickets just became available for sale from the NFL’s on Location service, which is more or less a ticket brokerage extension of the NFL. Unfortunately, the NFL on Location is actually selling Super Bowl tickets for prices higher than resale sites like TickPick (our site). Here are the most up to date Super Bowl ticket prices:

Tips for Buying Cheap Super Bowl Tickets

At this point in the game the only way to get Super Bowl tickets is by buying them on the resale market otherwise known as the secondary ticket industry. Counter to what the general public believes, buying Super Bowl tickets from reputable sellers is 100% safe. Super Bowl tickets have numerous safety features put in place so they cannot be duplicated, such as thermal ink and advance hologram technology.

With that said you’ll naturally want to price shop when looking to buy Super Bowl tickets. We encourage that you shop for the cheapest Super Bowl ticket prices across numerous sites, but at the end of the day you want to deal with a company that communicates well and can answer the questions that you have.

When looking to buy Super Bowl tickets the three biggest things to consider are:

  • Which tickets to buy: zone seats vs. specific seats.
  • When to buy your tickets: now or later?
  • Where to buy your tickets: trust, communication and price.

Super Bowl Zone Seating

So you’ve researched tickets, found the best seats for the best price, whipped out your credit card, and are ready to buy them.  That’s when you realize that the ticket just gives you a ZONE, and not a seat number! Seems like a scam doesn’t it?

Luckily for you, it isn’t!  Zone Seating is your best chance to get a great deal on Super Bowl tickets. You ask, what is zone seating? Ticket brokers selling Super Bowl tickets are often not given a specific seat assignment, instead just a zone. This is because ticket brokers are selling season ticket holders’ tickets, and seat assignments are not given until the week of. Because there are specific seats that you can buy today, versus these general zones, these tickets often sell at a discount.

If you are paying $2,000, it’s understandable that you want the tickets sent to you ASAP. However, because most seat assignments aren’t given until the week of, tickets listed by zone require a local pick-up the weekend of the Super Bowl. Although tickets sold by zone may sound nontraditional, roughly half of Super Bowl tickets available for sale are zone seats, and it’s the key to buying cheap Super Bowl tickets. And as long as you buy tickets from a legitimate vendor, you will know when and where you’ll be able to pick up Super Bowl tickets well in advance. Have more questions? Check out our Super Bowl Seating Chart Guide.

When to Buy Super Bowl Tickets

Traditionally, Super Bowl tickets become cheaper as the game approaches. Data from a New York Times article suggests that prices are at their highest right after the conference championships, when fan’s spirits and BAC’s (blood alcohol) are still high. Prices usually continue to fall as the two week period comes to a close, however, this is not guaranteed, which is why we suggest you sign-up for our Super Bowl Update email.

Super Bowl 48 ticket prices started to decrease drastically 5 days before the game. The interesting part of that Super Bowl (aside from the fact it was played in the cold at MetLife Stadium) was that anytime tickets fell below $2,000 those tickets were bought immediately. From the Tuesday to the Thursday before the Super Bowl, ticket prices remained fairly consistent and for the more conservative fan this would have been a perfect time to buy cheap Super bowl tickets (or at least reasonably cheap).

But Super Bowl 49 ticket prices were nothing like what we’ve seen before. Ticket prices were the cheapest after the match up was set, and prices continued to climb to an average of over $7,000 per seat with the big game a week away. The market then came down a bit over the next two days to just over $6,000 per ticket, only to spike again to an unprecedented average price of just under $12,000 a ticket.

Super Bowl Ticket Prices 2018


So what was so different about 2015 that made ticket prices skyrocket? For starters, the Seahawks were trying to repeat as Super Bowl Champions and Arizona is a much shorter flight from Seattle than New York was the previous year. This increased the number of potential Super Bowl buyers, and Seattle is the 4th richest city in America (according to Bloomberg).

Which city is the 5th richest in America? Boston. The New England Patriots were playing in their 6th Super Bowl since 2001, so you’d think the pool of potential buyers would be small. But with Tom Brady at the end of his career many fans figured it could be the last chance to see him in the big game. Two strong fan bases with disposable income is a pretty good recipe for an increase in ticket prices.

But fan bases alone did not create this market. If the fan bases were the matches that started the fire, then the amount of tickets sold two weeks before the game was the gasoline poured on top. The steep drop in inventory resulted in a huge spike in ticket prices. Purchasing never slowed down enough for the market to fully recover, and the end result was the most expensive Super Bowl in history.

So, when should I buy 2018 Super Bowl tickets?

It depends on what your budget is, where you want to sit, the type of person you are and what team you are a fan of. No matter what combination of variables apply to you, here’s what we recommend for Superbowl 2018:

Some important factors to consider that are unique to Super Bowl 52:

  • This is the second Super Bowl hosted in Minneapolis, with the first being in 1992.
  • This is only the sixth Super Bowl hosted in a cold weather city, which can impact ticket prices.


Using TickPick To Buy Super Bowl Tickets

TickPick offers the best tickets, prices, and features around. For one, you’re going to be paying a hefty premium for Super Bowl tickets guaranteed.  So why pay an extra 10, 15, or even 20 percent for tickets?!? That’s what happens when you buy tickets from our competitors such as Stubhub. Up to 20% added to tickets that cost an already expensive $2000 means an extra $400!  Why pay that when you could be buying No Fee Super Bowl Tickets from TickPick? Not only that, but we have a ticket rating system to make sure you understand the quality of your seats, and a bidding system as well! Not convinced yet? Take a look for yourself: view Super Bowl LII Tickets.

Past Super Bowl Ticket Prices

Super Bowl Ticket Prices 2017

Since the start of the season, we have seen the average price of Super Bowl tickets increase 22%, from $5,990 per ticket to $7,310. The ‘get-in’ price had also increased 24%, from $3,615 per ticket to $4,482 (on 1/8/17). Prices dropped a staggering $2,000 and were available for $2,250 (as of 1/30/17). But the volatility has been high, and prices have increased by $400 and the get-in price is now $2,650 (as of 2/2/17). So what were we to make of all this? This was a preview of what would have come if the Dallas Cowboys had reached Super Bowl 51. Sellers were increasing their prices so that if they did make it, they weren’t leaving any money on the table. 

Instead, the Cowboys were upset by the Green Bay Packers in the Divisional Round, which dropped the get-in price back down to earth to $3,696 on 1/16/17.

So, what do we recommend you do now? It really comes down to the type of person you are. If you value your time, it may be best to lock up your tickets sooner rather than later and be done with it. If you have the time to monitor prices on a daily basis, then we’d recommend waiting a bit longer to buy. We do expect prices to steadily decline as we’ve seen in past years.

Super Bowl 52 Ticket Prices


As you can see, the decline in prices in 2016 was gradual, mirroring previous years, with 2015 being the major outlier. We feel that the drop in prices for this year have only just begun, and we are already at a lower average listing price today than we were this time last season.

Having said that, the Atlanta Falcons have never won a Super Bowl, so they are the only real wildcard when it comes to projecting prices. Will Falcons fans jump at the chance to see their team bring home the Lombardi Trophy? If so we may see prices steady in the coming days.

Historically, we’ve found that prices are the lowest about five days prior to the Super Bowl. Check out our advice and charts for the 2016 Super Bowl prices below for last years pricing trends.

We will continue to update this section as more information becomes available. If you want to be updated as soon as there is a major change in pricing, subscribe to our Super Bowl Newsletter where this information originated from, or download the TickPick App, where you can set Super Bowl price alerts.

Super Bowl Ticket Prices 2016

As you can see in the charts above, the best time to buy Super Bowl tickets is typically as late as possible. However, even though the cheapest Super Bowl tickets may be available on the day of the event, ticket prices level off in the last couple of days and the number of tickets available is significantly higher 3 to 5 days in advance. Because of this, we believe the best time to buy tickets is within three to five days in advance of the Super Bowl.

Super Bowl Ticket Prices 2017


The following bullets are advice that we provided two weeks before the 2016 Super Bowl. Some of the same principles will likely apply to Super Bowl 51.

  • If you are looking at current Super Bowl tickets in the upper level and they are a bit out of your price range, wait. Prices in the upper level are nearly double what they were at this time last year, as sellers are afraid to price their tickets too low. If you come across a set of tickets that are in your price range in the two weeks leading up to the game, pull the trigger.
  • If you are interested in sitting in any of the lower level or club sections and tickets are within your budget, pull the trigger. Ticket prices in the lower levels (especially in the premium sections) are less elastic than the upper levels, so the risk of waiting for prices to drop won’t yield a high reward.
  • If you consider yourself a conservative person or someone who tries to avoid stressful situations, pull the trigger. The potential to save money on tickets won’t be worth the anxiety of not having them, especially if prices increase.
  • If you consider yourself a risk-taker or enjoy the process of tracking the ebb-and-flow of a market, wait. Be sure to monitor ticket prices and inventory levels multiple times a day and enjoy the ride.
  • UPDATED 1/28/16 Other important notes to consider:
    • The upper bowl at Levi’s Stadium is much smaller than the average NFL stadium, with roughly 60% less seats. This will keep the get in price high, and make lower level tickets a better value.
    • The Denver Broncos have distributed Super Bowl tickets to their season ticket holders via a lottery, and the Carolina Panthers will be doing the same on 1/29.
    • Super Bowl tickets that are allocated to the players and staff will be distributed between Monday and Thursday of Super Bowl week, leading to more inventory.
    • Scalping tickets on the street comes with risks + no intermediary to guarantee ticket authenticity. We strongly advise against this.

Super Bowl Ticket Prices 2015

Here you can see daily Super Bowl ticket trends, including what the cheapest Super Bowl ticket prices are, as well as the average Super Bowl ticket prices for 2015. Something a little bit different, which you don’t typically see  is the number of Super Bowl tickets and the amount of tickets which sold per day. As expected immediately following the Championship games we saw a massive influx of Super Bowl purchases.

Super Bowl Ticket Prices by Seat Quality

Average Listing Price vs Average Sold Price for Super Bowl

Super Bowl Ticket Prices History – Over the Years (2010-2016)

Super Bowl Ticket Price History Over the years from 2010 to 2016

Cost of Super Bowl Tickets 2003-2010

Here’s a summary of historical Super Bowl ticket prices from 2003 to 2010, in addition to the breakdown of the ticket allocation of Super Bowl tickets to the NFL League Office, AFC champs, NFC champs, host and the other teams.

Super Bowl Ticket Prices & Ticket Allocations


Super Bowl Sweepstakes

PepsiCo., Snickers, GMC, ShopRite, McDonalds and even the NFL give a few of the golden tickets out for free.  If you’re not lucky enough to snag one of those few free tickets, then you can just write a letter. It’s that easy. Your chances are still very slim, but you can qualify for a face value ticket for the Super Bowl by writing a letter to the NFL between February and June of the preceding year. The NFL uses this system, rather than offering them up to the general public, because of the enormous demand.

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Super Bowl Lottery Tickets

In years past, the NFL offered a lottery system to give a lucky few Super Bowl tickets at face value. This system is changing for Super Bowl 52, and the details still haven’t been released. For your reference, below are the old details straight from the NFL. We will update this section as soon as new details are available from the NFL FAQ.

“Entries for the random drawing are accepted between Feb. 1 and June 1 of the year preceding the game in question. All ticket requests must be sent via certified or registered mail. Those selected in the random drawing will have the opportunity to purchase two tickets.

The National Football League has held this annual random drawing to provide access for our avid fans to the Super Bowl. To ensure these tickets reach the fans who participated in the lottery, all winners will be required to pick up their tickets onsite, on the day of game. Tickets must be paid for by a credit card. The same credit card must also be presented with photo identification at the stadium entry point on the day of game to confirm your identity as the ticket holder. *Please note ? No name changes or account transfers of any kind will be permitted.

Requests for Super Bowl 50, to be played Feb. 2016 in Santa Clara, California, will be accepted beginning Feb. 1, 2015 until June 1, 2015. Your request for admittance into the drawing should include Full Name, address, city, state, zip, phone, and email. They should be sent to:

Super Bowl Random Drawing
P.O. Box 49140
Strongsville, OH 44149-0140

Please note that only one request per address is accepted. All duplicate requests will be disregarded.

You will be notified via regular mail in late September / early October as to the status (win or lose) of your eligibility to purchase Super Bowl tickets.

Entries for the Super Bowl ADA random drawing are accepted between Feb. 1 and Sept. 1 of the year preceding the game in question. All ticket requests should be sent via certified or registered mail. Those selected in the random drawing will have the opportunity to purchase one (1) wheelchair and one (1) companion ticket.

Please be advised that only individuals who have a disability which requires them to sit in designated wheelchair and companion seats will be allowed to use these two (2) tickets. Please also be advised that the NFL reserves the right to take appropriate legal action against individuals who fraudulently obtain any wheelchair and companion seats.

Your request for admittance into the drawing should include Full Name, address, city, state, zip, phone, and email. They should be sent to:

Super Bowl ADA Random Drawing
345 Park Avenue
New York, NY 10154

Please note that only one request per address is accepted. All duplicate requests will be disregarded.

You will be notified via regular mail in late October / early November as to the status (win or lose) of your eligibility to purchase Super Bowl tickets.”

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  • Jeff

    I have tickets but i am not goin to be able to make it where can i sell them

    • Shawn Burton

      How much Jeff. Email me [email protected]

    • Joe Cassitto

      Jeff – Please give TickPick a call at 845-538-4567 and we’ll make you an offer on your Super Bowl tickets, thanks!

    • Igor

      i am looking for one so my wife can attend with me. could you please contact [email protected]?

    • tonyj7866 .

      I see that others are asking Jeff to contact them. Maybe Jeff has no tickets this early… Just saying

      • Connor Clark

        Hi Tony, Jeff was referring to the prior Super Bowl in Santa Clara with that post. Tickets don’t get allocated by Super Bowl venues until about a month prior to the game itself, but sellers are able to list tickets in zones as early as now, as you can see on our site or other marketplaces alike.

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