Well, the lists are out. And I probably speak for everyone when I say there are few surprises as to who MTV nominated for their legendary ceremony. Among the artists nominated for the 2015 MTV VMA’s, Kendrick Lamar, Taylor Swift, and Beyonce take the cake for highest number of nominations. But out of every award, the one to tune in to is “Video of the Year”, where each of the highest nominated artists sit uncomfortably in one category. Besides getting to see each of the songs performed live at the awards show, the fun of this award is to see which genre and the musician repping it gets to take home the prize. And since the MTV VMA’s are determined by us, the winners also indicate who was most loved by the public that year. So, let’s talk about the videos up for “Video of the Year”, and you tell us who should become reigning champ at the 2015 MTV VMA’s.
1. “7/11”: Beyonce
When Bey dropped her video for “7/11”, the public shared a collective “uhhhhh what?” Shot completely on her phone, the video consists of Beyonce goofing around in knee pads, strutting down the hallway with her friends, and having a dance party in her bathroom. The no frills video features Bey in her home, in her element, shining without necessarily trying to. And let’s get this out of the way: The song is amazing. But the video is hardly high quality. Should Beyonce win the award for pure novelty, for daring to do something no one else did? Clearly plenty of people think so, what about you?
2. “Thinking Out Loud”: Ed Sheeran
If you weren’t an Ed Sheeran leading up to 2015, my guess is that you are now. “Thinking Out Loud” is song that could make even the coldest of hearts swoon. With solid lyrics, a catchy melody, and Sheeran’s amazing voice, “Thinking Out Loud” will be a song people remember for years. But will they remember the music video? We have to hand it to him, Sheeran really stepped up his dancing game for the video. The perfectly choreographed routine brings out the best in “Thinking Out Loud”, with two lovers ushering the ballad to life. But is a couples dance enough for Sheeran to take home the gold with Taylor’s star clad video in the mix?
3. “Bad Blood”: Taylor Swift feat. Kendrick Lamar
We all knew something big was coming. With T Swift releasing promotional stills of her friends dressed in fighter gear months before it’s release, we knew “Bad Blood” would be something epic. And epic it was. With guest appearances by Kendrick, Serayah, Ellie Goulding, and many more, Taylor Swift created a superhero cast to aid her in the final battle against Arsyn (Selena Gomez). When it comes to high quality and awesome fight scenes, “Bad Blood” obviously takes the cake. But is Taylor’s creativity and special effects team enough to win the award for best video? We think there’s something to be said for “less is more”, but when it comes to this category, the big guns are definitely needed.
4. “Uptown Funk”: Mark Ronson feat. Bruno Mars
The key, was simplicity. By focusing the video for “Uptown Funk” on Bruno Mars’ dance moves and unending swag, Mark Ronson was able to make a captivating music video. Because Bruno Mars has it. “It”, meaning the thing artists like Taylor Swift can only dream of. The video isn’t much more than Bruno Mars, Ronson, and the band all dressed to the nine’s while perfectly bopping to Ronson’s flawless, funky beat. But that’s all it needs for this fan to never look away. The dated cars, barbers, and shoe shiners all add some time period touches, putting us in the world of 70’s funk. Will the beat and classic swag triumph over the edgier, action packed videos? We think it’s going to be a close, close match.
5. “Alright”: Kendrick Lamar
When it comes to art, expression, sending a message, and relating to your fanbase, Kendrick can now consider himself an expert, because we certainly do. The music video for “Alright” seems to come straight from Kendrick’s mind, a mind which is reeling with ideas and themes influenced by and from his past. The video is dark in parts, but so is the song, an anthem for those who grew up in Compton and had to fight to survive. I guess it’s obvious, Kendrick is my pick for who should win Best Video of the Year. The video for “Alright” meets my checklist for what a music video should be, and should do for the song it represents. But I guess you and I will have to tune into the 2015 MTV VMA’s to see if others felt the same.